TechCrunch’s first post of Dec 28 really excited me to add some comments on ProfileLinker’s mission. In the current landscape of booming social x-ing sites, you just need to create another profile everytime and meet with new friends based on your profession, hobbies and interests. As there is next to no chance that all of these content can be aggregated in one website (how can one combine MySpace, Friendster, Facebook, Bebo, Xuqa, Orkut, YouTube, LinkedIn, Suggestica…), the only thing you can do to wish for enough spare time so that you will try to handle all of them one by one. Partially fulfilling the wish I have made in one of my earlier posts, ProfileLinker is providing the essential service that will aggregate your web identities and handle them all in one browser window. Benefits not visualized in the first place? Suppose that you just broke up with your girlfriend, which converted you into a single and now you can actively seek a relationship. Or you just get promoted and attained a new title. Or there is a new killer TV Series you got addicted and wanna put it into your interests. That is where ProfileLinker will take the charge and help you update your profiles. In addition, it can gather list of your friends and you can cross-link them in other websites as well.

And now, here is the down catch. The only service that partnered up to now is Photobucket, which is not enough to trigger a bulk user movement by itself. ProfileLinker needs your username/password combination for other websites like MySpace, so that it can harvest your personal records. That may be a big obstacle in the future if some decisive social x-ing sites conclude that ProfileLinker’s automated login system is comprimising the security/confidentiality, so they may block the access.

Bottomline, more than being a great service for the end-user, ProfileLinker must prove to big social x-ers that it can add value to their business as well and grant partnership. Then, may be, they may grow as the ultimate source for keeping our web identities.