I stumbled upon two of Intel’s new advertising campaign while watching Hulu today. It was interesting that Intel started reaching out to end-users after a few years. Yet, I think they had some rusty consumer marketing cabinets that prevented them to think carefully about the messages they are communicating to customers.

Here are two messages:

1- Our rock stars are not like your rock stars.

2- Our big ideas are not like your big ideas.

Now, these words can go different ways for different people, but certainly, for some people it will just mean that Intel people are smarter (and better?) than the non-Intel people?

I am really curious to see how the ads will turn out for Intel. See it for yourself in Youtube by searching for Sponsors of Tomorrow. In my opinion, it adds an unnecessary greedy and arrogant dimension to Intel’s public image. Looking at Intel’s not-so-bright advertising history (consider the insulting print advertisement called Sprinters a few years ago), I think Intel needs to start hiring a few brand managers that are, in fact, average humanbeings.